I had so much fun creating this promotional poster for Old Burdick's Bar and Grill that was handed out to students at the annual Western Michigan University Bronco Bash. I used a fusion of hand drawn type and texture manipulation to create a poster that is filled with the college spirit.
Blush Salon + Spa
I had the amazing opportunity to develop the brand of Blush Salon + Spa after a name change and rethinking their audience's needs. While working with the store manager, we created the ideal balance of a modern salon and spa with a young spirit that spoke true of their brand vision. I was so excited to be able to see this brand from initial concept to establishing their unique visual language and voice.
For St. Patrick's Day Old Burdick's Bar and Grill requested a t-shirt design for their annual party. I took this chance to make a shirt that made me giggle and played on the fact that it's always a good time to grab a cold beer during this holiday. I was able to achieve the playful nature of this one-color screen printed shirt by using hand drawn elements.
Kalamazoo Public Library posters
While I was in college I worked the circulation desk at the Kalamazoo Public Library and after graduating I had the opportunity to do a few freelance projects for the Children's Department. I was asked to create posters highlighting upcoming events. Here are a few of my favorites that I created.
Old Burdick's Menu System
One of the most ambitious projects I worked on was a redesign of the menu system for Old Burdick's Bar & Grill. They had several requests that I kept in mind while accomplishing the end result: have it all fit on one page, and have it be bright and make sure there's great photography.
As a result I kept the format simple so that the content was easy to read. I wanted to make sure I included visual elements that would repeat in all of their menus to create consistency. To do this, I chose a circle as a visual marker for photography or information and varied light textured backgrounds on each menu.
My biggest challenges were to create menus that didn't feel too heavy given the amount of content they were sharing and photographing the food for the menus. I did the with a fellow co-worker and we both learned the best conditions to shoot in with limited time and resources as well as some tricks to editing food photography.
This logo was a collaborative effort between myself and my fellow designers at Greenleaf Hospitality Group. The Heat Wave event was a week-long end of summer restaurant series that featured specialty menus at four participating restaurants.
We worked out a simple icon merging the most quintessential end of summer summer fruit, the tomato, and a simple flame. This icon worked as a good vehicle for a social media presence. Finally, the typography for the logo we went for was to highlight the elegance of the menus. We thought that bringing together a modern serif and the bold icon would give this logo some much needed balance.
A project that I was able to help shape was the development of visual identity for the Human Resources department of Greenleaf Hospitality Group. I produced materials that included both front facing recruiting pieces such as their website and brochure and internal communications. I particularly enjoyed working on the core values icons and signage that were viewed by all employees.
This year long project was created shortly after my move to Minneapolis. The goal for me was to encourage myself to stay connected with family and friends, meet new people and create little works of art regularly.
I went through the process of concepting, designing the logo, writing-up a google form for submissions and publishing a blog post that gives a detailed look at the project. To carry out the branding, I made a rubber stamp that I apply to each card I make. For the launch, I created all of the promotions for platforms including, facebook, instagram, twitter, and youtube.
Drawn & Delivered
Sydney Men's Night
This email blast was created to promote the annual Men's Night holiday event at Sydney.
Creating something animated was an approach that I felt was appropriate for the holiday season. The effect looks like a Christmas tree lighting up while convaying all of the important information for the event.